Things we talk about

With experience on both sides of the fence as a former acquirer of marketing agencies and in my current role as an adviser, I was pleased to join Harry on his podcast to talk M&A.

I talked about the three agency systems: growth, operations and management, as well as highlighting the need for a sound business model before you look to acquire rather than using it to solve existing problems.

In this interview, Tom wanted to talk through the M&A process start to finish and asked me to illustrate with some of the experiences from my journey.

I liked Peter's programmatic acquisition system so much, I joined his programme. Through his community, I now help US-based agencies undertake programmatic acquisitions, solving their problems and boosting growth by buying and integrating.

Find out more about the programme by filling out the form on the Contact Page

In this podcast with Harv Nagara, I run through the sale process, start to finish, and illustrate it with some of my experience from the journey

Is marketing having an identity crisis? In this episode, Kevin sits down with Dom Hawes, ex-CEO of agency group Selbey Anderson, to ask why so much B2B marketing has become narrowly focused on content and comms, at the expense of strategy, pricing, product, and customer value. Dom argues that we’ve reduced a business-critical discipline to “T-shirts, mugs, and websites” - and it’s time to fix it.

While this isn't about M&A, what Tas talks about in this interview is 100% relevant for anyone entering a transaction process. Remember, numbers and stories both matter.