The right approach for your needs

Sell Your Business.

Our job is to guide you, your shareholders and leadership teams through the most significant transactions of your careers; to simplify, de-stress, and ensure your business sails through the due diligence process. It starts with preparing your agency for a successful exit. That's how we make sure you win.

How we find a buyer for your business depends on you.

We don't believe in running full sale processes unless there's a very high likelihood of finding a buyer within eight to twelve weeks of launch. If we see risk in that approach, we'll find a different exit path for you.

Optimum deals for market-ready agencies

Full Sales Process

You only get one shot at a process without impacting the outcome. Our job is to maximise your value by bringing competition to the sale - first time around. We can only do that if multiple buyers want to compete for your asset. Competition is by no means a pre-requisite for a good outcome, but it gives you choice and helps us secure a better deal for you. If we don't think you're ready for a full process, we'll tell you. There are other ways of securing an exit that may be more suited to your circumstances.

01

Discovery

We learn your business inside out: financials, culture, positioning, USPs, ambitions, red lines and ideal outcomes and a whole lot more. In discovery, we'll be able to give you an indicative current market value and advise on your suitability for go to market. The outcome of discovery is a go/no go decision.

02

Preparation

When you are sure going to market is the right thing for you, we build a compelling narrative, a detailed confidential information memorandum (CIM) and we work with you to develop an ideal suitor list using a comprehensive database of buyers. The outcome of preparation is an execution-ready go to market.

03

Execution

When we're both happy that we're presenting your agency in the very best way, to the right businesses, we'll run a process for you. We do the outreach, manage introductions, coordinate preliminary data requests and structure negotiations on both price and structure. The outcome of execution is a Heads of Terms or Letter of Intent.

04

Completion

Once you agree a deal with a suitor, the hard yards begin. You'll sign the HoT/LOI, go exclusive, instruct lawyers and accountants. With your legal team, we manage due diligence tightly through to signing and help you plan transition support. The outcome of completion is money in the bank.

We run a modular, outcome-led model rather than a traditional retainer. So, you only need to commit to one fixed price to go to market and a success fee on completion. If at any stage you learn that you're not ready to come to market, you can pause the full process with no financial penalty or switch to a different sale route. This creates sharper focus, greater accountability and alignment with leadership priorities, ensuring you invest in outcomes not effort.

Why Sell With Us?

Built for founders, by founders.

We were buyers

We've bought, built and sold businesses ourselves. We've analysed over 250 creative businesses in our own pipelines and currently track 1,700. We know what buyers look for and how to package a sale.

Outcome-oriented

A full process might not be the best way of achieving the outome you need. We're not bound to one way of doing things, we'll tailor our approach to your needs.

Creative dealhunting

The best buyer isn't always the most obvious and they are not always in databases. Because we're deep in the sector, we can be creative in our search for your new home.

More than a number

Because we've been where you are we know how stressful selling can be. Our job isn't just to get you a number, we have to get you there in great shape and happy too.

Ready to explore your options?

Every conversation starts with understanding your ambitions. Whether you are looking to sell a B2B SaaS marketing firm, a performance SEO agency, or a creative boutique, we offer market-informed insights on current multiples and deal structures.
Ready for a no-obligation private chat?

Frequently asked questions about selling an agency

How long does a typical agency sale process take?

A well-prepared sell-side process, including CIM development, buyer mapping, indicative offers, due diligence, and negotiation of the Share Purchase Agreement, typically takes six to 12 months depending on deal complexity and buyer engagement.

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What makes a marketing services firm attractive for acquisition?
Attractive firms demonstrate strong margins, sector specialism, defensible intellectual property or methodology, scalable delivery models, leadership depth, and clear growth strategy. Cultural compatibility and integration readiness also influence deal certainty.
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How should a founder-led creative agency prepare for exit?
Preparation includes strengthening financial reporting to maximise EBITDA multiples, formalising leadership roles, documenting delivery processes, and articulating a clear growth narrative. Early preparation, including planning for earn-out structures and post-merger integration (PMI), improves negotiation leverage and deal certainty.
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How do I sell my creative agency in the UK?
Selling a creative agency in the UK involves structured preparation, valuation analysis, development of a Confidential Information Memorandum (CIM), targeted outreach to strategic and private equity buyers, management presentations, due diligence, and negotiation of the Share Purchase Agreement (SPA) through to completion. Even if you have an inbound enquiry from an agency you know, you might want to run a marketing process to create competitive tension. Unless the offer you receive is so good that you cannot refuse it, this normally makes sense. It often still makes sense to bring an adviser alongside to help run the process so you do not take the focus off your day-to-day business.
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