What We Do

We help you build value, we advise and we close successful transactions.

Whether you're selling, buying or looking to drive value before a sale, we've got your back. Our job is to guide shareholders and leadership teams through the most significant transactions of their careers; to simplify, de-stress and ensure your business sales through the due diligence process. That's how we make sure you win.

How we help

Services that deliver value.

Advisory

Exited founders often wish they'd spent more time building value before coming to market. Our advisory services are designed to deliver a clear path to value by focusing on buyer-recognised business improvement that directly affects EBITDA multiples. Grounded in experience as operators and advisers, our role is to bring clarity, challenge assumptions, and protect long-term outcomes.

Sell Your Business

Selling a founder-led professional services firm is a rare, high-stakes decision. We help founders prepare, position, and control the process, shaping credible interest, negotiating and deal structuring to deliver the best outcome possible. Drawing on experience as principals and advisers, our aim is simple: to help founders exit well, on terms they understand.

Buy a Business

Acquiring a creative firm requires judgement, patience, and restraint. We work with founders and investors to define criteria, identify opportunities others overlook, and pursue them selectively. As former principals, we understand integration risk vs earnout provisions, culture, and value creation - helping clients buy well rather than simply buying more.

Programmatic M&A

We act as board advisors to agencies in the UK and USA embarking on ambitious buy and build programmes. Through partners, we offer comprehensive M&A training, coaching and access to a private community of agency owners just like you. We'll show you how to do what we do and support you as you grow from orgination right through post-acquisition or post-merger integration.

Growth and Value Creation

Three systems. One cycle.

Growth System

A structured approach to identifying and capturing new revenue opportunities. From market positioning and pipeline development to strategic partnerships and client acquisition frameworks that drive sustainable, repeatable growth.

Operations System

The engine that keeps your business running efficiently, encompassing service delivery processes, resource allocation, quality assurance, and the operational disciplines that turn strategy into consistent, measurable results.

Management System

The leadership and governance framework that aligns your people, decisions, and culture covering performance management, talent development, succession planning, and the structures that enable scalable decision-making.

Value Creation Advisory is designed for founder-led agencies that want stronger performance and greater strategic options. The discipline required to build a sellable business is the same discipline required to build a resilient, profitable one. We focus on three core systems: a repeatable Growth System to engineer revenue, an Operations System to protect margin and improve delivery consistency, and a Management System to reduce founder dependency and increase accountability. Delivered through structured workshops and 90-day implementation cycles, the programme institutionalises your agency, increasing EBITDA, improving valuation readiness, and creating genuine optionality for the future.

Disciplined, structured value creation

Buying businesses.

Acquisition mandate

Development of clear acquisition criteria that aligns target profile, EBITDA valuation metrics, funding, and post-merger integration planning.

Dealhunting

Systematic market mapping, longlisting and prioritisation of targets, discreet outreach, qualification conversations, and early-stage negotiations to test alignment on price, structure, and cultural fit.

Transacting

Valuation refinement, heads of terms negotiation, co-ordination of diligence advisers, transaction advisory, deal structuring, and active transaction management through to deal execution.

Integrating

Post-acquisition integration planning and execution support, focused on leadership alignment, commercial continuity, synergy capture, and protecting the investment thesis from day one.

Outcome led and modular

Selling your business.

Preparation

In-depth economic analysis and valuation, EBITDA valuation story, people story, market positioning, ideal acquirer profile.

Buyer Identification

Development of your confidential information memorandum (CIM), curated long-list of strategic and financial buyers.

Dealhunting

Confidential outreach, management meetings, negotiation, solicitation of indicative offers up to LOI or heads of terms.

Completion

Tight project management through legals to signing. Then ongoing support through transition and integration.